Thoughts on wine, marketing, and the business of both — from a self-professed wine nerd in Napa.
Every good cellar keeps notes. This is mine — a running record of what I'm tasting, thinking, and observing across the worlds of wine and wine marketing. New posts drop on Substack; they live here, too.
The Perils of Texting Too Much As with many of my posts, this one was inspired by personal experience. As a marketer, my inbox and text threads are inundated with offers, new releases, and newsletters. I know most people have similar experiences, but I actually LIKE seeing what others are doing, and I actively engage with outreach, so I can stay on their radar. This story began four years ago (yes, I went back through my credit card statements to verify the date). My now-husb
The headline isn't your story. Your records are. In my last post, I talked about various viewpoints on the future of wineries in California and a lively online discussion. My favorite comment from that discussion was: It sounds like a rumor that gets passed around and repeated as fact. Take, for instance, the current industry chatter about the 2026 harvest: that it has been the earliest harvest in California history and a clear demonstration of the implications of climate cha
The Changing Landscape of Wine I recently attended a talk featuring a prominent wine industry professional who said that in the next 2-3 years, 1 in 4 small wineries in Napa Valley will close. This wasn’t presented as a prediction, which of course it is, but rather as a statement of fact. And quite frankly, it stopped me in my tracks. I follow wine industry news closely. I read the data reports. I know every segment of the industry is struggling. And yet this statistic felt s
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The cellar goes deeper than you think
More on wine, marketing, and the business of both — waiting for you on Substack.
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