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About Me
Each glass of wine is an adventure. A story waiting to be shared.
A self-professed wine nerd, Aliye (ah-LEE-ah) is a consultant based in Napa, California, specializing in the unique nuances of the wine industry. Most marketing consultants learn the wine industry; I grew up in it, working with LVMH, Opus One, Millesima, Wine Access, and some of the industry's most respected names.
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Cellar Notes
Thoughts on wine, marketing, and the business of both — from a self-professed wine nerd in Napa.
Posts
The Inbox Grind
What NOT to do with email
I’ve worked in email for most of my professional career — in fact, I’ve twice run email programs for daily offer businesses. And I find the puzzle that is a successful email program fascinating.​
What the wine industry gets wrong about hospitality
Napa built its reputation not only on fine wine but on hospitality, and wine regions around the world have followed in its footsteps.
I just had to share the magic...
It’s been a while since I’ve done this: sat down to write about a wine experience.
