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For Businesses 

Strategic Marketing

for the wine industry

From brand development to email automation and DTC strategy — I help wine businesses grow with smart, tailored marketing strategy built on 15+ years of industry experience. 

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Effective marketing isn't just about increasing sales. It's about building relationships with customers and creating meaningful engagement.  Whether you are a start-up finding your voice or an established winery refreshing your approach, I'm here to help — with solutions that are grounded in the realities of the wine business.

Services

Four core service areas — each tailored to your goals and your business. 

Brand Development

Your voice can make or break your ability to attract the right clients. I offer a full suite of branding services — from print collateral to hospitality coaching  — ensuring your brand speaks for itself across every touchpoint. â€‹

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Email Marketing & Automations

With years of experience running daily offer email programs, I have the expertise to boost your brand and keep you top of mind. Put your digital outreach on autopilot and turn your email list into your biggest revenue stream. 

Digital Marketing 

Having a strong digital presence is essential for any wine business to succeed. I'll work with you to develop a customized digital strategy — from your website to social media — that puts your best foot forward and reached yoru target audience. 

Client Relationship Management

Keeping your customers engaged is one of the hardest parts of running a wine business. I specialize in CRM strategies that build cohesive plans to stay in touch with all your customers and ensure they keep coming back. 

My Approach 

Industry-First Thinking 

I don't apply generic marketing to wine. Every strategy is built around the specific rythyms, relationships and realities of the wine industry. 

Results Oriented 

Awareness is great. Revenue is better. I keep the focus on outcomes that actually move your business forward 

True partnership

I work with you, not just for you. You'll always know where things stand, what's working and what's next. 

How it Works

2

Custom Proposal

A clear scope of work, timeline, and fee. No ambiguity, no surprises.

1

Discovery Meeting

45 minutes, no obligation. We talk about your goals, challenges, and whether I'm the right fit

3

Egagement & Results

We get to work. I communicate proactively, deliver on time, and stay focused on outcomes

“As a Marketing Director and team of just two at a very busy nonprofit, I tend to wear many hats, which can mean additional marketing help is needed from time to time. When extra help is needed, it is important to find a professional who can take direction and run with it - which Aliye managed to do like the true pro she is - even with multiple sources of feedback! Aliye has assisted during two of our annual major fundraising events and was deemed a true lifesaver more than once! Not only did she take on several complicated and varied projects for the event, but she also saw them through from beginning to end – even attending the events to make sure all were handled properly and to be present in case any issue was to arise. She is professional, friendly, reliable, efficient, calm, skilled, and happy to get it done right! Even better, she lives in Napa, so there is very little to no wait time for proof approvals or hand off of new or completed materials. I highly recommend Aliye for any marketing need, large or small!"

Maral Papakhian, Director of Marketing & Communications,

Jameson Humane

Ways to Work Together 

Every project is different. Choose the model that works for your needs and your budget

Project Based

Best for Defined Scope 

A clear deliverable with a defined scope, timeline, and fee. Perfect for one-time work. 

Email Program - Event Execution Support - Campaign Launch

Monthly Retainer

Best for Ongoing Marketing Support

Your outsourced marketing director without the overhead. Ongoing strategic support 

DTC Program - Content Calendar - CRM Strategy

Hourly Consulting

Best for Targeted Advice

Expert input when you need it — a strategy session, a second opinion, or a focused deep-dive.

Marketing Audit - Advisory Session - Event Consultation

Let's Grow Your Business Today

Start with a discovery call — no pitch, no pressure. 

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