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15+ Years of Helping Wine Brands Grow

I partner with wineries, wine businesses and consumers to build strategies that work — grounded in deep expertise and real industry relationships. 

Vineyard at Sunset

Trusted by 

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About Me

Each glass of wine is an adventure. A story waiting to be shared. 

A self-professed wine nerd, Aliye (ah-LEE-ah) is a consultant based in Napa, California, specializing in the unique nuances of the wine industry. Most marketing consultants learn the wine industry; I grew up in it, working with LVMH, Opus One, Millesima, Wine Access, and some of the industry's most respected names. 

Credentials

15+

Years in Wine Marketing

WSET

Diploma Certified

MBA

Focus in Wine Business

Services

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For Businesses

Strategic Marketing

Brand development, email marketing, digital strategy, client relationship management, and more

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For Businesses

Event Strategy & Execution

From intimate tastings to large-scale charity auctions, everything you need for a successful event

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For Consumers

Personal Wine Advisory

Cellar Management, purchasing guidance, and bespoke tastings

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For Consumers 

Private Events & Entertaining

Wine curation and event planning for dinners, celebrations, and corporate experiences

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Work in Action

From Ashes to Hope:

Napa Stands with LA

Created the marketing and communication strategy for a brand new charity auction. We started with no budget and, in 8 weeks, raised $500,000 for LA Wildfire Relief. 

"As part of our business launch of Selling Wine Strategies, we realized we needed a brand logo that was distinct and spoke to our focus in the industry.  Aliye created a beautiful logo for us that does just that!  Not only is her creative style wonderful, but her focus and understanding of the wine industry coupled with her professionalism, makes Aliye the perfect creative partner to have for any business!"

Bronwen Hanes, Co-Founder

Selling Wine Strategies

Cellar Notes

Thoughts on wine, marketing, and the business of both — from a self-professed wine nerd in Napa.

Let's Talk About Your Project

Every project starts with a 30-minute conversation. No pitch, no pressure. 

Call 

408.489.6272

Email 

aliyemelton@gmail.com

Follow

  • https://aliyemelton.substack.com/
  • LinkedIn
  • Instagram
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